60 template phrases to create a clickable heading (based on an analysis of 100 million headings)
Want to learn how to write headlines that grab the attention of users at a glance and make you fully read the article? Then study this study to the end.

The headline is the most important detail in copywriting. With the help of a powerful name, you can encourage a person to read an article, click on the link or immediately make a purchase.

But which headers to use, and in which cases? BuzzSumo has conducted a large analytical study. Conclusions are made on the basis of 100 million different formulations.

Let’s see how the proposed headings will work in the Russian-speaking market, and which of them you can take into service right now.

TOP 20 phrases in headings by the number of interactions
Facebook is a space on the basis of which logical conclusions can be drawn. As a subject of research phrases from advertisements and information materials were considered.

We have selected for you phrases that you can definitely use in your business right now.

20 best phrases:

… will make you …
…that’s why…
… we can guess …
… only X is …
… this reason …
… worried …
… # amazing photos …
…tears of happiness…
…what’s happening…
… make you cry …
… it will make you feel goosebumps …
…talk about it…
…very cute…
… you will be shocked when you see …
… will melt your heart …
… # tools for …
… you can’t stop laughing …
… TOP- # songs …
… what happens next …
… social networks exploded …
People interact with content that begins with such phrases on average 1000-8000 times in a few months. Use collocations in your headlines. Bend them, swap places and so on. I’m sure your audience will actively respond to such content.

Use the most popular phrase in the headlines correctly
More than 8,000 times, Facebook users interact with headlines that include the phrase “… make you …”. This is average data. The study used the alternative phrase “… make you …”.

Note!

This phrase does NOT begin, and the title does NOT end with it. Use it in free form. Insert in the part of the name where it is most profitable.

Why is this headline the most popular? He makes a promise in advance. By reading it, the user understands the specific benefits, realizes what he will receive, and understands: this must be read to the end.

Header examples:

10 exercises that will make you an athlete in 3 months.
The discovery of marketers that will force you to transfer your business to the Internet.
13 tips to make you a professional musician.
Use emotional phrases in headlines.
Research shows that exaggeration works great in titles. Moreover, the formation of such headers does not depend on the content of the content itself. The audience responds well to such emotional phrases:

…tears of happiness…
… make you cry …
… it will make you feel goosebumps …
…very cute…
… you will be shocked when you see …
… will melt your heart …
… you cannot stop laughing …
Headings with such phrases are used for content with vivid images or videos. This format makes people interact with informational and advertising posts much more often.

Be careful when composing such headings. To improve the service, Facebook introduces strict rules and restrictions. Content with a strong exaggeration in the title will be blocked. Use the listed phrases where appropriate.

Insert intriguing phrases in headlines
Arouse interest among readers. You must have heard the word clickbait. It is often used by video bloggers. This is the name of the preview images and headlines that intrigue viewers and make them open the video. Clickbait is an obvious exaggeration. Your task is to intrigue readers only with the true facts in the headline.

Intriguing phrases:

…what’s happening…
…talk about it…
… social networks exploded …
… are worried …
… TOP- # songs …
Facebook is negative about explicit clickbait. Like exaggerated cases, unnecessarily intriguing headlines are also blocked.

 Believes that this is a step for the better. I totally agree with that. By cheating your audience this way, you won’t do anything good.